After 2016’s Penguin 4.0 algorithm update, many SEOs believed that Google was no longer penalizing sites for bad links; rather, it would just devalue bad links in a site’s link profile.
Evidently, that was not true. Last week, Dan Petrovic from Dejan SEO posted on Twitter
that his entire website had been issued a manual penalty for unnatural links.
Many other SEOs also chimed in to say they regularly work with clients who’ve received unnatural link penalties, so the possibility of getting penalized for black-hat link building is still very real.