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SEO Tips and News for Content Marketers - Issue #1

Welcome to my August 2019 newsletter! Each month, I curate a list of articles that I believe will be

SEO Tips and News for Content Marketers

August 27 · Issue #1 · View online
Each month, I curate articles that I believe will be interesting to SEO-focused content marketers. Please subscribe to receive future issues!

Welcome to my August 2019 newsletter! Each month, I curate a list of articles that I believe will be interesting to SEO-focused content marketers. If you want to receive future issues, please subscribe!
This month, we’re talking about truths, myths, things that are worth your time, and things that are a waste of time.

The 44 Most Destructive SEO Myths
Databox polled 120 SEOs to compile a list of the 44 most destructive SEO myths. Some of the myths I see most often include:
  • keyword stuffing will help you rank higher (wrong)
  • there’s a duplicate content penalty (::shakes head::)
  • longer content always ranks higher (nope)
To learn why the statements above aren’t true and see the complete list of 44 SEO myths, check out the full post on the Databox blog.
Speaking of Myths...
After 2016’s Penguin 4.0 algorithm update, many SEOs believed that Google was no longer penalizing sites for bad links; rather, it would just devalue bad links in a site’s link profile.
Evidently, that was not true. Last week, Dan Petrovic from Dejan SEO posted on Twitter that his entire website had been issued a manual penalty for unnatural links.
Many other SEOs also chimed in to say they regularly work with clients who’ve received unnatural link penalties, so the possibility of getting penalized for black-hat link building is still very real.
TF-IDF: The New Keyword Stuffing?
Term frequency-inverse document frequency (TF-IDF) has been popping up everywhere lately in articles with on-page SEO tips.
If you haven’t run across it, my recommendation is to just move along and ignore it. If you have, it’s worth reading this MarketMuse post: Why TF-IDF Doesn’t Solve Your Content and SEO Problem but Feels Like it Does.
My thoughts on using TF-IDF as a content marketer perfectly align with a brilliant quote in MarketMuse’s piece from Andy Crestodina:
“‘Nice article, but the TF-IDF could have been a bit better….’ When I get that comment from a reader, I’ll start worrying about things like inverse document frequency.”
Even Content Marketers Can Help with Technical SEO
As a writer or editor, technical SEO can seem daunting. But running a technical SEO audit of your site and making changes or recommendations isn’t always as complex as it sounds.
In another recent Databox post, 54 SEOs shared a list of 17 tips and tools anyone—even the least technical among us—can use to find technical issues and either fix them or bring them to the attention of someone who can in order to boost SEO for your site overall.
Other Great Articles I Read (or Wrote!) This Month
Marketing tools are damaging your SEO - Are you using tools like Intercom or Hotjar? They might be slowing your site down and damaging your SEO. Pass this Twitter thread on to your development team to boost your site’s performance.

Adding FAQ Schema: SEO Split Testing Lessons from DistilledODN - In a recent test, Distilled saw an increase in traffic from search results that included FAQ schema. If you’re interested in implementing FAQ schema on your site, you can add it using Yoast SEO (on WordPress) or this JSON-LD Schema Generator.

Google testing highlighting content on-site based on the search result clicked - Google is running a test where it’s highlighting content that’s related to users’ search queries on site’s pages. It’s probably too early to make changes around this—sometimes tests end and never get implemented—but it’s worth keeping an eye on. If it’s launched widely, it might need to influence where you include CTAs inside of your content.

Keyword Research for Content Marketing: A Step-By-Step Guide for Writers and Editors - If you’re a content marketer who’s just starting to learn more about SEO, check out my detailed guide to how to conduct keyword research. You might also want to check out these five simple tips for writing SEO-friendly content.

Use These 33 Google Search Tricks to Find Exactly What You’re Looking For - If you’re spending too much time looking for sources and conducting research for your content, use these Google Search tricks to find what you’re looking for faster.

The 23 Best Keyword Tracking Tools (According to 107 SEOs) - Need a better way to track how your site and content ranks for your target keywords? Here are 23 different options that accommodate every budget.

Hope to see you next month!
Jessica Greene
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